Lost Planet lost $40 million to find success

[Einhanderkiller]

Lost Planet lost $40 million to find success

Originally Posted by Joystiq

A Forbes [Only registered and activated users can see links. ] states that Capcom spent $40 million on Lost Planet. That may seem like a nice chunk of change, but it's not the kicker. The thing is that Lost Planet, the actual game, cost $20 million. Another $20 million was spent on the advertising, marketing, [Only registered and activated users can see links. ] and [Only registered and activated users can see links. ]. Spending as much on marketing as the cost of developing the game, now that is hardcore and it was all worth it.

Capcom already shipped 1 million units of Lost Planet before the game's Jan. 12 launch, probably feeling confident following Dead Rising's [Only registered and activated users can see links. ], which was based far more on old-school buzz post-E3 (may she rest in peace). The new-school approach by Capcom, according to Forbes, is the work of Mark Beaumont.

Beaumont, 51, has been around the ad biz for a bit. He changed the way Capcom marketed in the West, Beaumont says, "They advertised like it was 1985 ... It was all very formulaic." According to Forbes, gaming magazines have lost relevance and MTV isn't hitting the right demographic. Beaumont wanted the Lost Planet demo on Xbox Live, commercials in movie theaters showing Casino Royale and other places of relevance. That Beaumont may be a sneaky fellow, but he's getting sales results out of a pretty [Only registered and activated users can see links. ] game.

[ [Only registered and activated users can see links. ] ]

[PwnedYoAss]

Let me get this straight, Capcom didn't account for the variable, of people not liking the game, or not buying it, so they were meaning to earn 60million for those 1million games? Are they damn stupid?

[hajiro]

Wait a minute, so they lose money or made profit? They lost 40 mil or made 20 mil?

[aznlilblubear]

0.o lol i dont get it how did they lost $40 million to find success? xD

[Deathgod]

its the best game out yet thats what i say

[aznlawjai]

I like the picture :O

[Shadow5934]

Sup everybody can anyone explain to me how to get me working auto loot hacks, the hack where u hit everything, the hack where u dont get hurt, and the hack that makes a big pile of stuff for maplestory plz i wanna get that done and i don't quite understand how this works

[Lawliet]

omg and lol at the picture
shadow i don't think this is the right place.

[cartydadei]

Hi ppl:P
i entered you`re forum becouse i like it:P
and i need some things from it:)

[Dice]

$20 million in advertising? I don't even know this game or know anyone who plays it. Lost Planet still haven't found success. I think Capcom is lost aswell.